International Summer Camps

Case Study

PROBLEM SPACE

Students looking for international summer camps have to go to individual websites to search for courses and programs. There is not a way to search for multiple international summer camps on one website.

International Summer Camps is looking to streamline this process by creating a database of programs throughout the U.S., Europe and Latin America.

Competitive analysis

VOLUNTEER ABROAD
• Search for volunteer projects worldwide
•  Routes users to external websites for info
• Causes and projects have user reviews
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AMERICAN SUMMER CAMP
• Ability to search for summer camps in U.S.
•  Over 6k summer camps in database
• Search by activities or affiliations
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AMERICAN SUMMER CAMP
•  Search for volunteer projects worldwide
• Routes users to external sites to signup
• Volunteer projects have user reviews
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PERSONAS

Robert Frost

Age:  47
Location:  Seattle
Occupation:  Doctor




ABOUT 
Robert is married with 2 kids, aged 12 and 16. He works very long hours. He wants his kids to attend summer camps to become more independent and self-confident. He believes having them travel internationally will expand their horizons and experience the world in new ways.
MOTIVATIONS 
Robert is married with 2 kids, aged 12 and 16. He works very long hours. He wants his kids to attend summer camps to become more independent and self-confident. He believes having them travel internationally will expand their horizons and e
CORE NEEDS
• Find the best summer camp as quickly as possible
• Receive professional advice about which camp to choose
• Easily search for camps that parter with volunteer organizations
PAIN POINTS
• He does not know where to start looking for camps
• He has gone on countless websites researching and comparing programs
• Lost track of which courses were his favorites choices
• Works long hours and does not have alot of time for research
ABOUT 
Grace is a junior in high school. She is very interested in engineering and coding and wants to study computer science. She wants to take summer courses about computer science before going to college.
MOTIVATIONS 
Robert is married with 2 kids, aged 12 and 16. He works very long hours. He wants his kids to attend summer camps to become more independent and self-confident. He believes having them travel internationally will expand their horizons and e
CORE NEEDS
•  To search for summer camps easily
•  To see many summer camp options on one website
•  Search for camps with school credits
PAIN POINTS
• Going to countless websites to look for courses
• Knowing which camps are reputable
• Finding a way to easily search for international courses by subject

Grace Kay

Age:  17
Location:  New Jersey
Grade:  High School Senior


SECONDARY RESEARCH

"Camp experiences help children develop the healthy emotional and social skills necessary to grow into strong, considerate, competent adults."
- American Camp Association
"Children gain
self-confidence
at camp."
- Parents Magazine
"The way students learn is changing. We have to offer them an opportunity to experience subjects applicable to future careers"
- Pew Research

STYLE GUIDE

HOW MIGHT WE.....


•  How might we help students find international camps in one place?
•  How might we help students find summer volunteer programs?
•  How might we help students find course where they can receive college credits?
•  How might we help parents and students save their favorite courses?
•  How might we help students find programs that cater to their specific interests?

USABILITY TESTING

For the International Summer Camps testing sessions, we interviewed 5 people.  Each participant was give 3 tasks to complete:
SEARCH FOR A SUMMER COURSE
SELECT A SUMMER COURSE
FILTER COURSES
There were three critical issues that neeeded to be addressed:
Additional filters button on the home page was not visible to 2 of 3 users.  We removed this option from the page.
1
We changed the pop-up “additional filters” for better visibility on mobile devices
2
On the selected summer course, users wanted to see more information and FAQ’s. This was added.
3

USER JOURNEY

CONCLUSION

01
There is a strong need for a trusted database of international summer camps.  
02
Matching student and parents with reputable organizations would benefit both the user and provider.
03
By creating this website, it would save users countless hours of research.
Visual Brand
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PHOTOGRAPHY
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TOP
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MIDDLE
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BOTTOM
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Brand Design
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Digital Strategy
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Marketing Campaign
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Culture Creation
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Brand Communication
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Viral Advertising
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Innovation

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Creativity

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Reliability

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integrity

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500
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Interior Design
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Public Space
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Who we are.
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USER FLOW

AFFINITY MAP

SECONDARY RESEARCH

HOW MIGHT WE.....

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